AI Voice Agent for Law Firm Lead Intake
Built an inbound voice system for The Magneto Effect to answer LSA calls, qualify leads, book appointments into the correct calendar, and sync outcomes back to GoHighLevel automatically.
AI Voice Agent & Lead Intake Automation for MAGNETO EFFECT
MAGNETO-EFFECTbackground
The Magneto Effect is a marketing agency that delivers high-intent Google Local Services Ads (LSA) leads to law firms. Their challenge was handling inbound call volume while keeping GHL contact records, appointments, and LSA conversation history accurate and up to date.
Theproblem
(AI Voice Agent)
LSA inbound calls were high-volume and hard to handle manually, causing missed opportunities.Lead intake data was inconsistent (missing fields, wrong info, delayed CRM updates).Booking required manual work and routing to two different calendars.Call outcomes weren’t reliably pushed back to the LSA conversation thread.
Intelligent Voice Call Routing
Implemented inbound voice calling with VAPI to handle telephony, STT/TTS, and dynamic call routing for every incoming lead.
Session‑Aware Lead Tracking
Added session management so each call is automatically tied to a specific lead or contact ID for full conversation history.
TheJourney
Implemented intelligent voice call routing with VAPI to handle high-volume LSA inbound calls automatically.Integrated session-aware lead tracking and AI-driven qualification through Lindy's prompt engine for consistent data extraction.Built comprehensive post-call automation workflows connecting VAPI, GoHighLevel, and Google LSA for seamless lead management.
Impact
- Faster lead response with fewer missed calls during traffic spikes
- Consistent CRM records with structured intake and clean upsert logic
- Automated scheduling into correct calendars without human intervention
- Full traceability with call summaries and outcomes synced back into LSA conversations
Faster Lead Response, Fewer Missed Calls
Inbound voice automation handled call spikes without overload, ensuring leads were answered in real time instead of rolling to voicemail or being dropped.
Consistent, Clean CRM Records
Structured intake and robust upsert logic kept GoHighLevel contacts deduplicated and up to date, reducing manual cleanup and data drift.
Outcomes
Delivered measurable results and business impact
Hands‑Free, Accurate Scheduling
Post‑call workflows automatically booked qualified leads into the correct calendar (A or B), eliminating back‑and‑forth coordination and human error.
End‑to‑End Conversation Traceability
Call summaries and outcomes were synced back into the LSA thread, giving the team a single source of truth for what happened on every call.
Outcomes
Delivered measurable results and business impact
Faster Lead Response, Fewer Missed Calls
Inbound voice automation handled call spikes without overload, ensuring leads were answered in real time instead of rolling to voicemail or being dropped.
Consistent, Clean CRM Records
Structured intake and robust upsert logic kept GoHighLevel contacts deduplicated and up to date, reducing manual cleanup and data drift.
Hands‑Free, Accurate Scheduling
Post‑call workflows automatically booked qualified leads into the correct calendar (A or B), eliminating back‑and‑forth coordination and human error.
End‑to‑End Conversation Traceability
Call summaries and outcomes were synced back into the LSA thread, giving the team a single source of truth for what happened on every call.
